In the realm of social media, one can observe a recurring theme under the keyword ‘trend’, where identical items and lifestyles are replicated. This self-similarity of trends serves as a reminder of the interconnectedness between the individual, representing small patterns, and the collective, embodying larger patterns, when we perceive the world. However, these similarities are simultaneously consumed worldwide through products of multinational corporations, homogenizing individual preferences. In a fragmented era, individuals are flattened, objectified and pixelated into images as part of digital platforms. Standardized trends accelerate the production of empty images.