The act of killing animals has been abstracted: no more blood, no more bones, no more heads. The animal disappears - replaced by a product.
Meet Meat does not criticise the act of eating meat; but rather seeks to educate about what we might not see in supermarkets. Using the tools of commercial marketing, discreet killing machines, such as this ATM 002 Rabbit Stunner, are turned into fluffy, colourful and cute toys.
Dungeon & Design
(Pauline Rip and Jonas Hejduk)