[ McBless: A Taste of Void ]

In the age of fast food, where speed and convenience dominate, 'McBless' mirrors quick access to happiness through consumerism.

Modern businesses persistently promote buying services and products in pursuit of happiness,
governments emphasise individual happiness for the benefits. Wellness/happiness have transformed into commodities, becoming a form of psycho-politics that diverts attention from societal and political issues.

Advertisements proclaiming that "true contentment and happiness reside within you" drive people to chase the illusion of pursuit of happiness, which nurtures a sense of void.

‘McBless' pulls a dialogue on individuals' anxiety concealed beneath the facade of positivity promoted by the happiness industry.

Sae Bom Noh @bomnoh